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Related Advertising Articles:
Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?
Craigslist from Ant Farms to Zookeepers
If you haven't already learned about the wealth of information and opportunities available on Craigslist it is time to start learning more about this exciting online community. The Craigslist fact sheet defines Craigslist as, "Local community classifieds and forums - a place to find jobs, housing, goods & services, social activities, a girlfriend or boyfriend, advice, community information, and just about anything else -- all for free, and in a relatively non-commercial environment." This definition is certainly worthy of all that Craigslist has to offer to visitors. The fact sheet also points out that Craigslist receives approximately four billion page views per month and is visited by approximately ten million visitors each month. This article will provide a brief history of Craigslist and will discuss two of the most commonly used sections of Craigslist. This includes the for sale section and the jobs section.
Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.
How To Write Super-Effective Ads and Sales Letters!
"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:
"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.00 in unnecessary expenses - because it wasn't paying it's way"
$42,000 is a lot of money? in anyone's language!
What did I do? I simply analysed his advertising expenses? and identified whether or not the ads were generating a strong yield for his investment.
And I'm willing to bet you could do the same for your business.
Right now, you're probably thinking... in the words of Pauline Hanson...
"Please Explain"
Listen. I've met with hundreds of businesses that advertise in the Yellow Pages. And most of the time, I ask them "What return on investment do you receive as a result of your advertisement?"
To which 9 times out of 10, the answer is as good as a blank stare!
How much money are they burning? Investing $20,000 on an ad (or $1,000 or $5,000, or $100,000 - the same principle applies) and not even know what their returns are!
Would you hire a salesperson and not 'give a toss' about how much income he was generating.
No! No! No!
So why on earth would you do it with your advertising dollar?
Some people say it's too hard. Their staff won't find out for them. My advice. Fire those staff, because they are costing you BIG money!
Listen, all you need to do is:
1.Code all your ads with a reference code to identify the source of the inquiry
2.Train your staff to ask one simple question: "Where did you hear about us?"
3.Enter the details into your computer.
4.Analyse the statistics.
And you need to be as specific as possible. One of my clients, a spit-roast caterer in Sydney measured the results of a series of ads in the local yellow pages directory. You know what he discovered? Only one of the directories was generating a strong return on investment - the rest were losing money!
Priceless knowledge. And in the world of advertising?
KNOWLEDGE IS POWER
So unless you want to be like John Wannamaker, the 'father of the modern department store' who once said "I know that half of my advertising is wasted, I just don't know which half it is" then grab the bull by the horns and start measuring the results of every ad you run? right now!
Yours in profits,
Scott BywaterCopywriting That SELLS
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my valuable ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that make people line up and practically beg you to take their money.
Here's the address: http://www.copywritingthatsells.com.au
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