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Related Advertising Articles:
How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.
Crazy Ads? Maybe Youre Just Out of The Demo!
My father called me to complain, again. He's 82 and he's angry. "Son, I know you're in advertising and all that", he usually starts off, "but the ads I see today I wouldn't give you two cents for. They're stupid and they don't even tell you what they're selling!"
Information To Include On Your Business Card
The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:
Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity. Cable companies are great companies to secure fleet wash contracts with. They also have other things that can be advantageous to you such as:
Local News
Community Bulletin Boards
Very Targeted Audiences
Employees To Wash Cars For
Satellite Antennas To Wash
Large Customer Base
Fleets of Trucks
Local cable stations are always looking for news. They try to get a jump on the morning newspapers. You may as well be part of local news since you are definitely part of the community. If you know of an event you will be participating in, alert the cable company and allow them to interview you when they arrive. You can introduce them to the director or main organizer. They will also want to interview you because you have been helpful and because they have limited time and limited battery power in their portable equipment. They must get back to the editing room.
Each story will be between two to eight minute segments on the evening news. If the average story is five minutes and the local evening news is from eight to nine and from ten to eleven, then each one-hour show needs thirty minutes of airtime; that is six stories (five minutes each). The rest is commercials. Most local news reporters don't make much money. Instead they use their job as a steppingstone to make it as the next Dan Rather or Connie Chung. Lots of people want their job and they continually have to prove themselves. So be patient. Sometimes they are late and they frequently make mistakes. These reporters need to get the story straight the first time. It saves on editing time and they are always behind deadline and low on batteries.
Whenever you are interviewed, always try to be wearing a company shirt or flex for the camera (just kidding). However, it is very important to have the mobile detailing rig in the background. Think about how you can combine customer synergies with free publicity and advertising in your business.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
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