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11 Ways To Make Your Business Cards Work For You
1. Spend money on decent quality business cards. Home made cards just don't compare to the quality of professionally printed cards. Your cards reflect your business - do you really want your cards screaming cheap!
Nowadays, being in business is not that easy; and getting your business noticed is even more difficult to do. In fact, it's really a task to be seen and heard from a crowd full of competitive companies that have almost the same kind of service being offered. The only thing that differentiates you from the rest would be the marketing strategy that you use to grow your business.
Marketing Tips For Small Business - Advertising That Works, Part I
Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media.
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.
Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.
Why? Because if the headline doesn't grab the attention ofyour reader? then you can be guaranteed that nothing elsewill.
So how many headlines should you write?
I always recommend that you generate at least 30-50headlines to grab your customer's attention. Then choose thebest headline you can find.
So how do you get ideas for headlines. The best method is tobase your headlines on proven and tested formulas.
You'll find a bundle of these formulas in
? How To Write a Good Advertisement by Victor O. Schwab
(available from Amazon.com)
? Tested Advertising Methods by John Caples (available from
Amazon.com)
? Or my own 180+ page home study course: Cash-Flow
Advertising (email me for details)
But here's a few examples to get you started:
WARNING:
Announcing?
Who else wants?
How to?
7 good reasons why
Let's make this practical with an example of how a mechaniccould apply this to his business:
WARNING: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your caron time? or your money back
Who else wants a mechanic that specializes in fixing BMW's(perhaps this could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's rightnow?
Remember, come up with 30-50 of your own? circle the 5 youlike the best and then nut it all down to your one ultimateheadline.
Hope this tip helps - there's lots more, so stay tuned.
Scott BywaterCopywriting That SELLS
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.
Here's the address: http://www.copywritingthatsells.com.au
Don't muck around. Go there now. You'll be glad you did!
P.S. One more thing. Just because I've given you an examplefor a mechanic, it doesn't mean it won't work for you. Youcan adapt all of the headlines above and in the resources Imentioned to ANY business.
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