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Things To Consider When Printing Large Format by Janice Jenkins
One of the means to make your marketing campaign work is to do it big...and I mean big as in large format.
To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival. Unfortunately, most entrepreneurs quickly retreat to the supposed security of sameness, soon to be lost in a sea of anonymity and a tidal wave of frustration. In effect, albeit at a subconscious level, they are saying , "I don't want to be different".
Dont Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color."
Power Headlines for Promotion Success
Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site?
The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves.
Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline. You only have a few seconds to capture your potential client's or customer's attention. If your headline doesn't sizzle, your Web site visitor will move on and never return.
Remember, the headline is far more important than the copy beneath.
Four Formats to Write Compelling Headlines
1. How to.
Most Online business people want to learn how to do something to increase their joy, money, relationships and fun. If they have already put up their Web site book descriptions, the table of contents, seminar flyers or coaching/consulting information, and not seen financial success, they too can learn how to do something--better.
Sample how to's:
-"How-to Quadruple your Web Sales in Just Five Months." -"How-to Put Ecstasy Back into your Love Life" -"How-to Find the Person of your Dreams" -"How-to Write your Print and eBook at the Same Time."
2. Pose a Question.
Asking a question puts the attention on "you," your reader. It involves them because we all respond to questions asked. An engaged reader is more likely to keep reading.
Sample questions:
-"Are you sick and tired of working for someone else? -"Want to know how to create 5-10 new clients each month? -"Want to make your book a best-seller?
3. Announcing your new teleclass, service or product.
You want the world to know about your great new book because it will make a difference in their lives, making the world a better place. How can you get your message across to compel your reader to click and buy or contact you?
Sample announcements:
-"Announcing a Brand New Breakthrough in ePublishing." -"New eBook Helps Small Business People to Big Profits."
4. Use your Best Testimonials.
People pay attention to testimonials. They trust you more when someone else they respect has bought from you.
Sample testimonials:
-"Internet Marketing Exclusive is Pure Genius-Our Sales Have Increased by 40%.
-"Stop wasting time and money chasing agents. Read, "Write your Book Fast" for the fastest track to publishing success." Add the name and email below the testimonial to make it real.
Remember to include power words in your headlines that emotionally involve your reader.
Power word Examples:
Breakthrough, discover, easy, free, guaranteed, hidden, incredible, love, master, money, new, powerful, profits, proven, results, revealed, scientific, secret, shocked, shocking, uncovered, you, and your.
Here's a few more powerful words: money, save, easy, love, health, proven, results, guaranteed, safety.
For every thing you email out, use headlines to reach your clients' and customers basic needs and emotions--another step toward a contact and eventual sale.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
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