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Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?
We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard, we need our marketing messages to be clear and concise.
Craigslist from Ant Farms to Zookeepers
If you haven't already learned about the wealth of information and opportunities available on Craigslist it is time to start learning more about this exciting online community. The Craigslist fact sheet defines Craigslist as, "Local community classifieds and forums - a place to find jobs, housing, goods & services, social activities, a girlfriend or boyfriend, advice, community information, and just about anything else -- all for free, and in a relatively non-commercial environment." This definition is certainly worthy of all that Craigslist has to offer to visitors. The fact sheet also points out that Craigslist receives approximately four billion page views per month and is visited by approximately ten million visitors each month. This article will provide a brief history of Craigslist and will discuss two of the most commonly used sections of Craigslist. This includes the for sale section and the jobs section.
3 Simple But Powerful Off-Line Advertising Strategies
There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.
But one advertising method that's neglected by most online marketers is off-line advertising.
There are several low/no cost ways to advertise off-line and I want to share 3 of them with you.
1) Business Cards
If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.
Also, whenever I visit a restaraunt, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course... lol!)
And don't laugh at this! It really works. When I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the very next day.
You can get f-ree professional looking business cards at VistaPrint.com, all you have to pay is shipping and handling:
http://www.vistaprint.com
2) Flyers
With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.)
Or simply hand out your flyers to people you meet on the street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron.
And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often.
Here's a site that lets you create and print flyers or brochures online for f-ree:
http://www.mybrochuremaker.com/
3) Automobile Advertising
What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see.
Your business can be exposed to hundreds, if not thousands of people everyday whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message.
Here are a couple of sites to check out for this very sort of thing:
http://www.iditplates.net
http://www.magneticsigns.com
Those are just a few of the ways to advertise off-line. I'm sure you can come up with other clever ways as well.
You've got a brain... use it!
Al Martinovic runs a successful "niche" business at http://www.ineedsmokes.com and publishes a popular internet marketing newsletter at http://www.milleniummarketers.com
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